"Our job is to help our clients achieve their goals. If Charnley & Røstvold cannot do the job, we make every effort to help our clients find someone who can."
One of our firm's strengths is the quality of the relationships we build with our clients. Whether helping clients make strategic decisions, crafting internal and external communications, or coaching investment and sales professionals to enhance their skills to attract and keep clients, Charnley & Røstvold team members typically complete all the work. Jackie Charnley and Christine Røstvold work directly on every client project. Or, when other areas of expertise are needed, we provide names of other industry experts, such as those listed below. Our priority is to ensure our clients get the help they need when they need it.
Copywriting for Coaches (Back to top)
Ms. Beverly Bergman
Beverly Bergman is an award winning professional marketing copywriter for online and offline marketing materials. She is a veteran in the financial services industry providing Search Engine Optimization (SEO)-savvy writing, editing, and marketing consultation services that turn copy into gold. Beverly has fifteen years of experience in marketing for financial services companies including Nicholas-Applegate Capital Management and HomeFed Bank.
Beverly's experience with California Coast Credit Union led her to create an entire marketing campaign for a new high yield checking product launch that brought in over $3.2 million in deposits in the first 7 months and exceeded goals by 187%. Another award-winning campaign exceeded goals by 165%. Beverly would be delighted to discuss how she can deliver similar results for you.
J Rudman & Associates (Back to top)
Ms. Jillian Rudman
495 Miller Avenue
Mill Valley, CA 94941
J Rudman & Associates was formed in 1999 to offer consulting services to financial institutions. Our programs encompass marketing and communications, product development and distribution, and client servicing strategies. J Rudman & Associates responds to clients' complex business challenges with tailored, innovative solutions. Focused on helping clients ultimately raise their bottom line, our major areas of expertise include:
||Market Positioning and Identity
||Product Development and Distribution Strategy
||Marketing Collateral Development
||Web Strategy and Implementation
J Rudman & Associates professionals bring extensive experience working directly with banks, mutual fund companies, separate account managers,
private wealth managers, 401(k) providers and fee-based financial advisors.
Virginia Corsi Associates (Back to top)
Ms. Ginny Corsi
3900 Newport Lane
Boulder, CO 80304
Korn Ferry (Back to top)
Ms. Jane Marcus
200 Park Avenue
New York, NY 10166
The Prince Houston Group (Back to top)
Ms. Marylin L. Prince
675 Third Avenue
New York, NY 10017
Spencer Stuart (Back to top)
277 Park Avenue
New York, NY 10172-2998
Baseline Designs (Back to top)
Ms. Darcy Flanders
220 East 23rd Street
New York, NY 10001
Strategic and Innovative Corporate Communications
Founded in 1997, Baseline is an award-winning corporate communications firm with clients in a range of sectors: Fortune 500 corporations, entrepreneurial start-ups, major institutions and organizations, and nonprofit enterprises. Our client roster includes Goldman Sachs, HSBC, Citi, Deutsche Bank and The United Way to name a few. Many of our clients have been with us for years returning to us because they value our design sensibility, insight, and hands-on project management.
Baseline brings significant experience designing and producing everything from individual pieces through complex, large-scale, content-driven projects with results that are effective and appealing. We are experts at presenting information in a clear, organized, and intelligent manner while ensuring that they are visually captivating to the target audience.
Our expertise is broad: corporate identity and branding, annual reports, product and service brochures, fund rollouts, marketing kits, conference support materials, trade show booths, premiums items, catalogs, newsletters, and direct-mail. Baseline's digital division covers the design of e-communications and web sites including design, programming, and functionality.
Baseline is certified as a Women's Business Enterprise (WBE) with New York City, New York State, and WBENC. We are members of WPO, NAWBO, and DiversityBusiness.com. Baseline is also a founding member of WBElieve in Green, a coalition of women owned businesses promoting sustainability.
Carbone Smolan Agency (Back to top)
Ms. Leslie Smolan
22 West 19th Street
New York, NY 10011
Integrated Strategic and Creative Services
Our Approach: "One Voice, All Media"
CSA believes that clear, consistent, compelling messages integrated across all points of user contact deliver a strong brand experience-the most effective branding strategy.
Whether through emerging or traditional media, building a great brand requires knowing how to focus communication on those things that matter most to the consumer. It means weaving the brand into the fabric of their daily lives, ensuring its relevance to the consumer's emotional, rational and practical needs. CSA connects the brand-its products, services, and content-to its emotive benefits, highlighting their total impact and meaning for the consumer.
A Long History of Financial Services Work
Since the agency was founded 25 years ago, our experience with financial services companies has given us a depth of knowledge about the industry, as well as expertise in managing large, complicated branding programs. Among our accomplishments is an entirely new selling system for Putnam Investments, renaming the company in the process and creating a new standard for the mutual funds communications industry. For Prudential Investments, we formulated a new classification system for their asset groupings and designed a streamlined shareholder communications system-all with the goal of reducing client confusion and enhancing the investment decision-making process. And for Mitchell Hutchins, we launched the PaineWebber Strategy Fund package including a sales kit, display systems and conference campaigns, which resulted in the largest ever gathering of assets for an open-end mutual fund.
Margaret Patterson Company (Back to top)
Ms. Margaret Patterson
53A Burroughs Street
Jamaica Plain, MA 02130
Margaret Patterson Company has created sales support materials for institutional and high net worth managers and consultants for many years.
Company identity development, capabilities literature, product sheets and presentation books distinguish our clients from their competition and help increase assets under management.
Great care is taken to complement product development and sales training efforts that are underway.
Cambridge International Partners (Back to top)
Mr. John Temple
780 Third Avenue
New York, NY 10017
Grail Partners LLC (Back to top)
Ms. Darlene DeRemer
One Post Office Square
Boston, Ma 02109
As a merchant bank specializing in the investment management industry and related businesses, we apply our tenacity in two ways. In investing, we leverage our hard-earned industry experience by investing in ongoing and start-up businesses (MBO and minority positions). In advising, our typical client is an established money manager facing a strategic inflection point - merger, acquisition, divestiture or restructuring. We are fanatical about our advice, quality of analysis and advocacy. We carefully select our clients and align our incentives with their success over the long term.
MHB Advisors, LLC (Back to top)
Mr. Roger Hartley
Independent investment banking advisory firm focused on the global investment management industry.
Pacific Current Group (Back to top)
Mr. Paul Greenwood
Accent Technologies, Inc. (Back to top)
1411 Highland Avenue
Melbourne, FL 32935
Accent Technologies, founded in 1990, is a specialized firm that offers a combination of automation technology and industry best practices to help financial service clients streamline critical client communication processes that directly impact retention, growth and acquisition. At the same time, we help by implementing controls that minimize compliance risks.
Our core focus is helping clients improve the management, control, creation, distribution and tracking materials used in client engagements and interactions.
We consolidate sales and marketing materials into a central library where sales and client service team members have fast access.
Public Plan IQ | eVestment (Back to top)
Ms. Debra Gregory
Public Plan IQ is a searchable research platform which aggregates competitive intelligence from US, Canada and UK public pension funds. Public Plan IQ gives clients access to relevant, publicly disclosed information such as board materials/videos, meeting notes and minutes, annual reports, fee disclosures, client and prospect presentations, asset allocations and investment policies. Clients can easily search across 30+ document attributes as well as the underlying text of over 25,000 documents in the database, gaining valuable industry intelligence and early insights into global money movement.
Detwiler Associates, Inc. (Back to top)
Ms. Kristine M. Detwiler, CFA, CPA
18332 Harbor Light Boulevard
Cornelius, NC 28031
Detwiler Associates helps investment management firms communicate more effectively with prospects, clients and consultants. Specific capabilities include:
||Market research and competitive positioning
||Sales materials - capability brochures, product literature, presentations, RFP responses
||Client service strategy
||Client communications - quarterly reports, newsletters, presentations
||Planning and execution of client seminars and other special events
Kris Detwiler, principal of Detwiler Associates, brings a unique mix of marketing and investment expertise to client engagements. She has more than twenty years of line marketing experience in the financial services industry. She earned her MBA from Dartmouth's Amos Tuck School of Business Administration and is both a CFA and a CPA. Kris is a flexible resource with the technical investment knowledge to do excellent, on-target work in a short time frame.
Performance Risk Advisors, LLC (Back to top)
Mr. Kent M. Baur, CFA
731 Morninghome Road
Danville, CA 94526
Performance Risk Advisors (PRA) provides outsourced risk management and analytics to the investment management community. We serve as the risk department for small firms, a second set of eyes for large firms and a source of performance enhancement solutions for firms of all sizes.
Founder Kent Baur's background as a plan sponsor, consultant and investment manager provides him with exceptional understanding of the institutional investment business, and he has used this knowledge and passion for markets to build, improve or restructure several businesses. His 25 years of investment experience encompasses traditional fundamental equity, quantitative hedge funds and multi-asset portfolios, and includes nearly every element of the investment process from fundamental analysis to risk management and portfolio contruction.
PRA provides marketing-friendly reports that show clients you know your portfolio inside and out. The true value however, is our passion for analysis that will help you create more alpha through better portfolio construction and more efficient deployment of capital.
Breide Communications (Back to top)
Ms. Deborah Breide
P.O. Box 222
Benecia, CA 94510
Breide Communications creates effective communications programs for financial services clients with special focus on the needs of investment management firms. The founder and president, Deborah Breide, highly values the functions of communications, and works to develop and manage initiatives that align with each company's vision for enhanced communications. She considers each assignment unique, and designs a customized solution that integrates with the other elements of the client's marketing; and communications programs.
With 20 years of corporate and consulting experience, Deborah is an expert at crafting powerful, integrated communications programs for companies in the financial services sector. She has developed strategies, techniques and effective communications programs focusing on: customer acquisition; corporate positioning; marketing and public relations.
Farragut, Jones & Lawrence, Inc. (Back to top)
2170 Wimbleton Court
Colorado Springs, CO 80920
Farragut, Jones & Lawrence, Inc. develops educational and promotional products in print and electronic media for the global capital markets. Our staff excels in all aspects of writing, editing, and design. We recently developed the widely acclaimed reference book Investment Management: The Noble Challenges of Funding Pensions, Deficits, and Growth (Wiley, 2009).
FJL can assist an investment management firm in crafting an article, book, or e-product that will enhance the firmï¿½s efforts to distinguish its style and strategy.
Our experienced staff has developed books and references for Wiley, McGraw-Hill, Bloomberg, and the CFA Institute. We are presently working with a number of finance professionals in developing a training program intended for trustees and plan board members.
Ralph Rieves, our managing director, was the executive editor of Dow Jones-Irwin Publishing. He was awarded the book industry Bowker LMP Award for outstanding editorial achievement. He served on the Conference Board committee studying the non-financial measures of corporate performance. He was the first managing editor of The Journal of Investment Consulting.